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Research papers
Where do you go to, my lovely?
The paper summarizes personal views about market research on its way from a multinational/ local data provider service towards representing a transnational business insights function.The various fields of current research activities (for a FMCG...
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hans-Willi Schroiff, Joseph Borrell
September 22, 2002
Research papers
Crossing the knowledge and corporate boundaries to systematize invention and innovation
The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
September 22, 2002
Research papers
Static and dynamic models in clients satisfaction studies
Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...
Catalogue: Latin America 2001
Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin
May 1, 2001
Research papers
Static and dynamic models in client satisfaction studies (Portuguese)
Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...
Catalogue: Latin America 2001
Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin
May 1, 2001
Magazines
Research World (January 2001)
The market research business continues to display healthy growth rates, worldwide. After a short period of crisis, business in Asia Pacific in on the increase, as seen at the recent ESOMAR regional conference, held in Bangkok. It is expected that the...
Catalogue: Research World 2001
Author: ESOMAR B.V.
January 1, 2001
Magazines
Research World (October 2000)
More than 1000 professionals from all over the world attended ESOMAR's 53rd Annual Congress, which was held in Vienna. Bob Lederer reports on a dynamic event mirroring exiting times for the global marketing and research industry.
Catalogue: Research World 2000
Author: ESOMAR B.V.
October 1, 2000
Research papers
The future role of telecom managers
This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...
Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Gerda Jung, Axel Brinkmann
Company: GMS Dr. Jung GmbH
June 15, 1998
Research papers
